Is a family-owned jewellery company founded by Nilesh and Bhavna in 2010. With a passion for exquisite and unique jewellery pieces, they began their journey crafting timeless and elegant jewellery. Over the years, VAMA has established itself as a brand synonymous with quality, style, creativity and customer service.

Nilesh and Bhavna started small, showcasing jewellery at a little exhibition in their home. With their talent and dedication, they soon gained recognition and their business started to grow. The couple then built an outhouse in their garden which they used to showcase their jewellery and connect with customers. This was the beginning of a journey that would take them from strength to strength.
As demand for their beautiful jewellery grew, they rented half a shop, sharing the space with another business. However, it wasn’t long before they outgrew the space and needed their own storefront. As the business grew, their children, Mihir and Vyom, became increasingly involved in the company. They brought fresh perspectives and new ideas, infusing their youthful energy and innovation into the brand. Together, the family has continued to evolve VAMA into a thriving business, offering a wide range of jewelry that appeals to customers of all ages and tastes.

VAMA now has two stores in prime locations in Leicester and Birmingham, providing customers with an unforgettable shopping experience.
In addition to their brick-and-mortar stores, VAMA has a strong online presence. Here, customers can browse and purchase their jewellery from the comfort of their own homes.

We are proud of the business we have built, and are grateful to our customers for supporting us on this journey. We will continue to strive to create unique and beautiful jewellery that our customers will cherish for years to come. Thank you for being a part of the VAMA Collections story.