The Diwali Edit
Necklace sets, choker sets and earrings, 20% off, or 25% when you spend £150. Sale extended to Monday midnight.
Loved by brides across the UK
“From the first time I went into the shop I felt so comfortable and at ease looking for jewellery, I didn't feel rushed or pressured into buying anything. Buying wedding jewellery can be very overwhelming but Vyom went above and beyond to help me find something that I love.”
“For my wedding jewellery I went into Vama with a vision in mind and Mihir was absolutely brilliant in showing me various options to bring my vision to life. I am still obsessed with my wedding jewellery 4 months on!”
“Had the best experience at Vama with Nilesh uncle and his nephew. They were patient, understanding and helped me choose jewellery to match my outfit. Really helped me feel confident.”
“Visited here today to get some wedding jewellery and had an amazing experience. Vyom has such a good eye and was great at advising on some beautiful pieces. Would definitely recommend!”
“The pieces are a class above every other shop, not just on Soho Road. No other Indian jewellery shop I went to compared, with amazing unique designs and no tackiness or cheap quality.”
“Recently went here for bridal jewellery shopping and Jimmy was really helpful and genuine. Thanks so much for a great shopping experience!”
“I bought my wedding jewellery from Mihir at Vama and had the best time choosing and customising the piece. The studio was beautiful. Can't wait to return!”
“Mr Mehta was superb when it came to serving me and my family. I would definitely recommend for anyone looking for jewellery. 10/10 service.”
Read all our reviews on Google: London · Leicester · Birmingham
New in
Try your bridal jewellery with your outfit
Bridal sets from £350. Book a free appointment at our London, Leicester or Birmingham boutique and our team will match pieces to your outfit.
Book LondonBook LeicesterBook BirminghamFrequently asked questions
Where are your stores?
We have three Indian bridal jewellery boutiques: London (352 Pinner Road, North Harrow, HA2 6DZ), Leicester (106 Belgrave Road, LE4 5AT) and Birmingham (Soho Central Plaza, first floor, 196 Soho Road, B21 9LR).
Do I need an appointment?
Leicester and Birmingham are open for walk-ins every day except Monday (closed). London is open for walk-ins Tuesday to Saturday, with Sunday and Monday by appointment only. For bridal shopping we recommend booking an appointment so you have our team's full attention.
How much does a bridal jewellery set cost?
Full bridal sets range from £350 to £1,200, and most brides choose sets between £400 and £750. Non-bridal pieces are priced lower.
Is your jewellery real gold?
No. All our pieces are high-end gold plated imitation and costume jewellery, giving you the look of traditional gold and stone jewellery at a fraction of the price.
Can I bring my outfit to match my jewellery?
Yes, and we recommend it. Our stores have changing rooms so you can try on your outfit and match jewellery to it in person with help from our team.
Indian Bridal Jewellery in London, Leicester and Birmingham
VAMA Collections is an Indian and Asian bridal jewellery boutique with three stores across the UK. We help brides and their families find the perfect jewellery for every function, from mehndi to reception. Choose from bridal necklace sets, earrings, bangles and occasion pieces, or book a bridal appointment at your nearest store.
London: 352 Pinner Road, North Harrow, HA2 6DZ
Leicester: 106 Belgrave Road, Leicester, LE4 5AT
Birmingham: 196 Soho Road, Soho Central Plaza (first floor), Birmingham, B21 9LR